Consumers in Markets Flashcards

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Who is a consumer in economics?

Someone who buys goods or services to satisfy wants and needs.

What is demand?

The amount buyers are willing and able to buy at different prices in a given time.

What does the law of demand say?

When price rises, quantity demanded falls. When price falls, quantity demanded rises, other things the same.

What causes a movement along the demand curve?

A change in the good's own price. It changes the quantity demanded, not the curve itself.

What can shift the demand curve?

Changes in income, tastes, population, advertising, or prices of related goods shift the whole curve.

What is a substitute good?

A good used instead of another. If the price of one goes up, demand for its substitute goes up (e.g. tea and coffee).

What is a complement good?

A good used with another. If the price of one goes up, demand for its complement goes down (e.g. printers and ink).

How does income affect demand?

For normal goods, higher income means more demand. For inferior goods, higher income means less demand (e.g. bus travel may be inferior).

What is price elasticity of demand (PED)?

A measure of how much quantity demanded changes when the price changes.

When is demand elastic or inelastic?

Elastic if a small price change causes a big change in demand. Inelastic if demand changes little when price changes.

What is market demand?

The total demand from all consumers, found by adding up each buyer's demand at each price.

What is a budget constraint?

The limit set by income and prices. Consumers must choose what they can afford.