Commercialisation of Sport Flashcards

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What does commercialisation of sport mean?

Using sport to make money through media and sponsorship.

What are the three parts of the Golden Triangle?

Sport, media, and sponsorship.

Give two types of sponsorship a performer might get.

Money and free kit or equipment.

Name one positive effect of commercialisation on performers.

They get income to train full time.

Name one negative effect of commercialisation on performers.

There is more pressure to win and less privacy.

Name one positive effect of commercialisation on a sport.

More money to run events, leagues, and facilities.

Name one negative effect of commercialisation on a sport.

Minority sports may get little coverage or funding.

Name one positive effect of commercialisation on spectators.

More games to watch and more choice of viewing.

Name one negative effect of commercialisation on spectators.

Higher ticket prices and pay-per-view TV.

Name one positive effect of commercialisation on officials.

Better pay and a chance to work full time.

What is one advantage to a sponsor of backing a team or event?

More people see the brand, which can boost sales.

What is one risk to a sponsor when they link to a performer?

If the performer behaves badly, it can harm the brand.