Documents and Content Analysis Flashcards

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What are documents in sociology?

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003eRecords made by people or groups. They can be written or visual. Examples include diaries, letters, newspapers, photographs, and reports.u003c/spanu003eu003c/divu003e

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What is the difference between public and personal documents?

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003ePublic documents are made by organisations for others to see, like government reports, school prospectuses, or newspapers. Personal documents are private records about one person, like diaries or letters.u003c/spanu003eu003c/divu003e

What is content analysis?

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003eA method to study documents and media. You code the content into categories and then count or describe it to find patterns.u003c/spanu003eu003c/divu003e

What is a coding frame in content analysis?

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003eA clear list of categories used to code content. It tells coders what to look for, such as topic, tone, or gender shown.u003c/spanu003eu003c/divu003e

How do you carry out quantitative content analysis?

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003ePick a sample of documents. Make and pilot a coding frame. Code each item and count the results. Present findings in simple tables or charts.u003c/spanu003eu003c/divu003e

What is qualitative (thematic) content analysis?

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003eReading or viewing documents to find themes and meanings. Make notes and group ideas into themes. Use short quotes or examples in your write-up.u003c/spanu003eu003c/divu003e

Give two strengths of using documents as data.

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003eThey are often cheap and quick to access. They can give rich detail and show change over time.u003c/spanu003eu003c/divu003e

Give two limits of using documents as data.

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003eSome are hard to access or may be incomplete. They may be biased or not typical of the wider group.u003c/spanu003eu003c/divu003e

What are Scottu0026#x27;s four checks for judging a document?

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003eAuthenticity (real), Credibility (accurate), Representativeness (typical), Meaning (clear).u003c/spanu003eu003c/divu003e

How can researchers make content analysis more reliable?

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003eUse clear, simple categories. Train coders and do inter-coder checks. Pilot the coding and revise the rules.u003c/spanu003eu003c/divu003e

Why can content analysis have low validity?

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003eCounting words or images may miss the real meaning. Sarcasm, humour, or context can be lost.u003c/spanu003eu003c/divu003e

What ethical issues can arise when using documents?

u003cdiv style=u0022display: flex; align-items: center; justify-content: center; height: 45vh; text-align: center; font-size: 20px;u0022u003eu003cspan style=u0022color: #000000;u0022u003eGet consent for private documents. Protect privacy by anonymising names. Follow copyright and store data safely.u003c/spanu003eu003c/divu003e