Snowball Sampling Flashcards

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  • Make sure you understand the information on each card. If something's unclear, click the link to the revision notes at the bottom of the page for more details.

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Note: We may include questions that have multiple correct answers. It's useful to remember specific examples to understand these concepts better.

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What is snowball sampling?

A method where people recruit others, so the sample grows like a snowball.

How does snowball sampling work step by step?

Start with one person. Ask for names. Contact them, then repeat the process.

When is snowball sampling most useful?

When studying hidden or hard-to-reach groups, like drug users or people who sleep on the street.

Give one advantage of snowball sampling.

It helps researchers reach people they could not find on their own.

Why can snowball sampling be quick and cheap?

People do some recruiting, so the researcher spends less time and money.

What is one main weakness of snowball sampling?

It can be biased, as people often recruit friends who are like them.

Can results from snowball samples be applied to everyone?

Usually no, because the sample is not a good mix of people.

Is snowball sampling random or not random?

Not random; people are chosen by others, not by chance.

What ethical care is needed in snowball sampling?

Get consent and keep names and details private when people share contacts.

How can researchers reduce bias in snowball sampling?

Start with several different first contacts and limit how many each can suggest.

What is a gatekeeper in snowball sampling?

A trusted person who gives access and suggests the first contacts.

When should researchers stop adding new people in snowball sampling?

When they have enough people or few new names are given.