External Growth Flashcards

1️⃣ Familiarise yourself with the flashcards:

  • Look through all the flashcards to see what's on both sides.
  • Make sure you understand the information on each card. If something's unclear, click the link to the revision notes at the bottom of the page for more details.

2️⃣ Test yourself:

  • Look at the question or prompt on each card and try to remember the answer before flipping it over.
  • Check the answer and make a note of any cards you find challenging and need to go over more.

3️⃣ Consistently Review and Practice:

  • Use spaced repetition: spend more time on the cards you struggle with and go over them more often.
  • Regularly review all the flashcards to help you better understand and retain the information over time.

Note: We may include questions that have multiple correct answers. It's useful to remember specific examples to understand these concepts better.

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What does external growth mean?

When a business grows by joining with or buying another business.

What is a merger?

Two businesses agree to join to form one larger business.

What is a takeover (acquisition)?

One business buys another and takes control.

What is horizontal integration?

Joining with a business in the same industry and at the same stage of production.

What is vertical integration?

Joining with a business at a different stage in the same supply chain. Forward is towards customers; backward is towards suppliers.

What is conglomerate integration?

Joining with a business in a different industry to diversify risk.

How can external growth lower costs?

By economies of scale, so average cost per unit falls as output rises.

How can external growth increase market share?

It removes a competitor and adds their customers to the business.

How can external growth help a business enter new markets?

It gives access to new markets, brands, technology, or distribution channels.

What are diseconomies of scale?

When a bigger business becomes less efficient, with slower decisions and higher costs.

What is a culture clash in a merger?

Different ways of working cause conflict and low morale after joining.

What does synergy mean in a merger or takeover?

The combined business can do more than the two could apart.