Pressure Groups Flashcards

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Note: We may include questions that have multiple correct answers. It's useful to remember specific examples to understand these concepts better.

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What is a pressure group?

A group that tries to change how firms or government act on an issue.

Who do pressure groups try to influence?

Businesses, the public, and the government.

Name two common methods used by pressure groups.

Protests and petitions.

What is a boycott?

When people stop buying a firm's products to push for change.

What is lobbying?

Contacting decision makers to try to change a rule or choice.

How might social media help a pressure group?

It spreads messages fast and helps organise support.

How can pressure groups affect a business's costs?

Firms may switch suppliers or processes, which can add costs.

How can pressure groups affect sales and reputation?

They can harm or improve image. This can change sales.

Which parts of the marketing mix might change due to pressure groups?

Product design and promotion may change to show ethical choices.

What risk does a firm face if it ignores a pressure group?

Boycotts, protests, and bad publicity.

State two ways a business can respond to a pressure group.

Meet the group, and switch to more ethical suppliers.

How are pressure groups different from trade unions?

Pressure groups back a cause. Trade unions represent workers.