Primary Market Research Flashcards

1️⃣ Familiarise yourself with the flashcards:

  • Look through all the flashcards to see what's on both sides.
  • Make sure you understand the information on each card. If something's unclear, click the link to the revision notes at the bottom of the page for more details.

2️⃣ Test yourself:

  • Look at the question or prompt on each card and try to remember the answer before flipping it over.
  • Check the answer and make a note of any cards you find challenging and need to go over more.

3️⃣ Consistently Review and Practice:

  • Use spaced repetition: spend more time on the cards you struggle with and go over them more often.
  • Regularly review all the flashcards to help you better understand and retain the information over time.

Note: We may include questions that have multiple correct answers. It's useful to remember specific examples to understand these concepts better.

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What is primary market research?

Collecting new information direct from customers for a specific need.

What is a leading question and why should it be avoided?

A question that hints at the answer; it can bias results.

How is primary research different from secondary research?

Primary collects new data direct; secondary uses data that already exists.

What is a questionnaire in market research?

A list of questions, online or on paper, to collect data.

What is an interview in market research?

A one-to-one chat where a researcher asks questions for detail.

What is a focus group?

A small group who discuss a product or idea with a researcher.

What is test marketing (a product trial)?

A small launch in one area to test sales and get feedback.

What is qualitative data in primary research?

Words and opinions that explain why people think or act.

What is quantitative data in primary research?

Numbers you can count or measure, like percentages or ratings.

What is a sample and why is it used in primary research?

A smaller group that represents the market; it saves time and cost.

Give one advantage of primary research.

It is up to date and tailored to the business's needs.

Give one drawback of primary research.

It can cost a lot and take a long time.