Promotion Methods Flashcards

1️⃣ Familiarise yourself with the flashcards:

  • Look through all the flashcards to see what's on both sides.
  • Make sure you understand the information on each card. If something's unclear, click the link to the revision notes at the bottom of the page for more details.

2️⃣ Test yourself:

  • Look at the question or prompt on each card and try to remember the answer before flipping it over.
  • Check the answer and make a note of any cards you find challenging and need to go over more.

3️⃣ Consistently Review and Practice:

  • Use spaced repetition: spend more time on the cards you struggle with and go over them more often.
  • Regularly review all the flashcards to help you better understand and retain the information over time.

Note: We may include questions that have multiple correct answers. It's useful to remember specific examples to understand these concepts better.

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What is advertising as a promotion method?

Paid messages to many people using media like TV, radio, websites, posters, or newspapers.

What is sales promotion?

Short-term offers that boost sales now, such as price cuts, buy one get one free, coupons, or free samples.

What is public relations (PR) in promotion?

Activities that build a good image, such as press releases, events, charity links, or sponsorship.

What is direct marketing?

Messages sent straight to named customers, for example emails, texts, or leaflets through the door.

What is personal selling?

Sales staff speak to customers face to face or by phone to explain and close a sale.

What is sponsorship?

A business pays to support an event, team, or person so its name and logo are seen by the audience.

What is product placement?

Putting a brand or product inside a TV show, film, or game so viewers notice it.

What is point-of-sale (POS) promotion?

Displays, posters, or stands in a shop near the product or till to prompt impulse buys.

What are coupons and vouchers?

Tokens that give money off a product to encourage trial or repeat buys.

What is a loyalty scheme?

A card or app that lets customers collect points for rewards, to keep them coming back.

What are competitions and prize draws in promotion?

Offers where customers can win a prize if they enter, which attract attention and can boost sales.

What are trade fairs and exhibitions?

Events where firms show products to buyers and the media to gain orders and leads.