Marketing Mix Overview Flashcards

1️⃣ Familiarise yourself with the flashcards:

  • Look through all the flashcards to see what's on both sides.
  • Make sure you understand the information on each card. If something's unclear, click the link to the revision notes at the bottom of the page for more details.

2️⃣ Test yourself:

  • Look at the question or prompt on each card and try to remember the answer before flipping it over.
  • Check the answer and make a note of any cards you find challenging and need to go over more.

3️⃣ Consistently Review and Practice:

  • Use spaced repetition: spend more time on the cards you struggle with and go over them more often.
  • Regularly review all the flashcards to help you better understand and retain the information over time.

Note: We may include questions that have multiple correct answers. It's useful to remember specific examples to understand these concepts better.

PERSONALISED 1-TO-1 TUTORING

Need more help on this topic? Get 1-to-1 support

Get support with clear explanations, practice and feedback (Ages 5 to 16).

  • DBS-checked tutors
  • Flexible times
  • Parents can be updated

Want an ad-free experience? Subscribe to remove ads

What is the marketing mix?

The mix of Product, Price, Place and Promotion a business uses to sell.

Name the four elements (the 4 Ps) of the marketing mix.

Product, Price, Place and Promotion.

In the marketing mix, what does Product mean?

The good or service offered, including its features, design, quality, brand and packaging.

What is a Unique Selling Point (USP)?

A feature that makes a product stand out from rivals.

In the marketing mix, what does Price mean?

How much customers pay, based on costs, customer value and competitors.

How does cost-plus pricing work?

Work out the unit cost, add a mark-up, and set the price.

In the marketing mix, what does Place mean?

Where and how the product is sold, such as in shops or online.

What is a distribution channel?

The path from producer to customer, for example manufacturer to retailer to customer.

In the marketing mix, what does Promotion mean?

How a business tells people about the product, like adverts, sales offers, public relations and social media.

What is the main aim of promotion?

To inform, persuade and remind customers so they choose to buy.